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Marie Claire
Marie Claire
Lifestyle
Georgia Brown

Trust Us - Contrast Therapy is the Latest Cool-Girl Wellness Trend to Have On Your Radar

TikTok ARC Lululemon
A woman trying contrast therapy: stretching in gym kit on a Pilates ball.

First came cryotherapy, next? Ice baths and infrared saunas. Now? London’s wellness enthusiasts are taking the hot-cold ritual to the next level with contrast therapy, a trend that’s racking up millions of views on TikTok and making waves at sleek new wellness spaces like Arc Community and Sauna & Plunge.

Seen contrast therapy trending and not exactly sure what it is? Or, understand the trend but not sure whether cold plunging in aesthetic copper tubs is more than just an over-hyped wellness flex that looks great on your social media grid?

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