When it comes to wellbeing, the Nordic region doesn’t just place highly, it makes a clean sweep. Taking the top four spots in the latest World Happiness Report, Finland, Denmark, Iceland and Sweden consistently outperform the rest of the world for positive emotion, social support, personal freedom and healthy life expectancy.
It’s no wonder, then, that trends like Nordic Walking and Viking Wellness have been taking over our social feeds. Because whilst some of the sudden buzz around them is a little gimmicky, both concepts point to a larger (and very real) culturally ingrained approach to health that many of us in the UK tend to overlook.
