For years, India’s home services economy operated on informal trust. A recommendation from the apartment WhatsApp group. A local technician whose number had been passed down between neighbours. A service call arranged through familiarity rather than systems.
That equation may be starting to change. A recent customer survey conducted by ProNearMe Private Limited, which operates home services platform ProNearMe across Delhi-NCR, Mumbai and Bengaluru, suggests Indian consumers are increasingly willing to pay more for something that was traditionally expected to come at no additional cost: trust.
