The UFC lost about $30 million staging its "Freedom 250" event on the White House South Lawn, despite the historic show becoming one of the most-watched mixed martial arts events ever, parent company TKO Group Holdings revealed.
The June event, held to mark the 250th anniversary of American independence, featured a specially built 4,300-seat arena at the White House. The event was closed to the public, with invitations limited to political allies, sponsors and members of the military.
