Trump Media and Technology Group has launched a paid service that provides faster access to the president's publications, many of which quickly move markets.
Kevin McGurn, the company's interim CEO, said "Truth API" provides users a "direct, licensed, real-time feed of the platform's most market-moving Truths."
The company had already anticipated the move in mid-July, saying "markets already move on Truth Social posts" and the service "delivers a direct, licensed, real-time feed of the platform's most market-moving Truths while advancing our strategy to monetize proprietary assets through a high-margin, recurring revenue stream."
Although the announcement never mentions Trump by name, the president's account is widely viewed as the platform's most valuable asset because it frequently serves as the first venue for official policy announcements affecting financial markets. Many of these posts never appear on his X account, despite that platform's much larger audience of more than 112 million followers compared to 13 million on Truth Social.
The launch targets hedge funds, trading firms, financial institutions and other professional investors that rely on low-latency data feeds to monitor breaking developments before they spread across broader news networks. Similar premium APIs are already offered by major social media companies, allowing firms to build automated trading models based on news, sentiment, and emerging trends.
The company, which began trading on the Nasdaq under the ticker DJT following its March 2024 special purpose acquisition company merger, has seen its shares decline more than 80% from their post-merger highs.
Financial results have also remained under pressure. Trump Media reported a first-quarter 2026 net loss of $406 million, according to SEC filings. The company has attempted to diversify beyond social media, including a large bitcoin investment that later lost value as cryptocurrency prices declined.
Democratic senators Adam Schiff and Elizabeth Warren have urged the SEC to investigate whether the company is violating the law by launching the product.
"This appears to be an outrageous abuse of the President's office for his personal benefit that undermines everyday investors and the integrity of our markets, while enriching Wall Street and other wealthy insiders," they wrote in a letter to SEC chair Paul Atkins last week.
