As Donald Trump rails against a possible indictment in New York, his team is leaning into a strategy that has quietly become a become a cornerstone of his 2024 presidential campaign: releasing made-for-social media videos reacting to the news and outlining his agenda for a possible second term.
The videos feature the former president speaking directly to camera on topics ranging from Ukraine and “saving" the suburbs to dismantling the “deep state, " and they are often laced with his familiar dark rhetoric and conspiracies. But his team sees them as a tool to bypass the traditional news media and speak directly to supporters, and as part of a broader effort to steer Trump toward policy instead of his own grievances and obsessions with the past.
