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The Guardian - US
The Guardian - US
World
Richard Luscombe in Miami

Trump store ‘unabashedly’ cashing in on his White House return, inquiry finds

People wearing red shoes that read on 'Trump' and 'fight fight fight' on one side
Supporters of Trump show off their shoes as they wait to get to a rally ahead of the inauguration in Washington on 19 January 2025. Photograph: Mike Stewart/AP

Donald Trump’s merchandising operation moved into overdrive between election day and his inauguration this week as it rushed to cash in on his return to the White House, an investigation has found.

In all, 168 new products appeared for sale on trumpstore.com since November, many celebrating his election to a second term of office, according to the pro-transparency group Citizens for Responsibility and Ethics in Washington (Crew).

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