Since he reclaimed the White House, Donald Trump loves being compared with a monarch with unprecedented powers. “LONG LIVE THE KING!” Trump said on social media last year, after his administration tried to kill congestion pricing in New York. In October, the US president posted an AI-generated video of himself dumping brown sludge on protesters who participated in a daylong mass protest, known as “No Kings”, against his administration. In the video, Trump wore a crown and was flying a fighter jet labeled “KING TRUMP”.
He has also launched a relentless campaign of self-aggrandizement, plastering his name and face on government buildings, including the Kennedy Center and the US Institute of Peace. Trump demolished the White House’s East Wing and is overseeing plans to replace it with an enormous ballroom; the National Park Service designated the president’s birthday as a free-admission day at national parks; and the US treasury is poised to issue $1 coins featuring Trump’s image to commemorate the 250th anniversary of America’s independence later this year.
