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Mic
Mic
Technology
AJ Dellinger

Trump’s social media company, like most of his other companies, is a disaster

It’s been a full year since Donald Trump launched a coup attempt and was subsequently booted from mainstream social networks. Twitter banned him permanently, while Facebook, in typically cowardly fashion, has left an opening for him to return in 2024. Almost immediately after getting hit with the ban hammer, Trump threatened to start his own social network. Thus far, he’s been demoted from president to blogger, posting random statements on his website that only get attention when he says something particularly outlandish.

But when he’s not posting into the abyss, Trump has been raising money to make his social media dreams a reality. He’s raised nearly $1 billion under the umbrella of Trump Media and Technology Group and has turned down offers from other, more established platforms in order to build his own. (That includes Parler, which reportedly offered him 40% of the company’s revenue if he would join, but Trump demanded that his critics be banned from the platform and Parler refused.)

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