Donald Trump and his propagandists are masters of the politics of pain and horror. They intimately know the MAGA people and their pain points, anxieties, wants, and insecurities. In that way, Trump and his agents are like a real-life version of horror movie monsters.
Contrary to what too many centrists and liberal progressives and orthodox leftist types fail to understand, politics and political decision-making are fundamentally about emotions. Rationality and purely material concerns are often secondary. Trump and his agents understand this dynamic as they use powerful emotional appeals to great effect to advance their reactionary and fascist movement to end multiracial pluralistic democracy.
