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Thomas Gift, Associate Professor and Director of the Centre on US Politics, UCL

Trump’s love affair with crypto raises worries about presidential conflict and influence

Donald Trump Eric Trump Crypto Bitcoin United States Steven Witkoff WLFI Internet

US president Donald Trump’s “meme coin” $TRUMP fell about 8% in five minutes in late September 2025, wiping millions off its value. Users can buy and sell this cryptocurrency, inspired by an internet meme, on the open market.

Shortly before retaking office, Trump had posted on X: “My NEW Official Trump Meme is HERE! It’s time to celebrate everything we stand for: WINNING!” Below the post was a drawing of Trump with the words “FIGHT, FIGHT, FIGHT” – an allusion to his assassination attempt.

Soon after that announcement came the creation of the $MELANIA coin, named after the first lady, which also slid on the markets in late September 2025.

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