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Benzinga

Business

Surbhi Jain

Trump's Halo Moment Sends GameStop Stock Soaring — But Steven Cohen's Still Pulling The Trigger

GameStop Steven Cohen Donald Trump Master Chief White House GME Internet

Strong Earnings Report

GameStop Corp. (NYSE:GME) is back in meme mode, this time powered by politics and pop culture. The White House's latest social post — casting President Donald Trump as Halo's armored hero Master Chief with the tagline "Power to the Players" — set the internet ablaze and injected fresh momentum into GameStop's already volatile stock.

The timing couldn't have been better. GameStop recently teased "the end of console wars," signaling the dawn of cross-platform gaming — a development that resonates with the Halo announcement and with Trump's image as a self-styled dealmaker.

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