WASHINGTON _ Republican campaign officials are deploying targeted marketing techniques to identify where undecided female voters will have the greatest impact in the 2020 election, amid warning signs that parts of the crucial bloc are abandoning the president.
President Donald Trump carried non-college-educated white women _ 20% of all voters in presidential election years _ by 27 points in 2016. But the group shifted by 13 points in the 2018 midterm elections, and in recent months warmed to the prospect of impeaching and removing Trump from office over his efforts to pressure Ukraine to investigate a domestic political rival.
The Trump campaign and the Republican National Committee are responding with an aggressive organizational effort to shore up these voters.
