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Fortune
Fortune
Paolo Confino

Trump’s $8 billion media company creates a complex set of potential conflicts for the incoming president

The network of billionaires and political figures orbiting around Trump Media. Steve Bannon, Trump, Kash Patel, The Capital, Linda MacMahon (Credit: Photo Illustration by Fortune; (clockwise from top left) photos by Michael M. Santiago; Chris Unger/Zuffa LLC; Anna Moneymaker; Celal Gunes/Anadolu; Peter Casolino/New Haven Register, all from Getty Images)
  • At president-elect Donald Trump’s media company board members have been nominated to cabinet positions and former political staffers host talk shows on the company’s new streaming platform Truth+.

In October, Truth Social, the struggling social media company owned by President-elect Donald Trump, expanded its burgeoning tech holdings by branching out from its Twitter-like platform into video streaming. The announcement received little fanfare or attention. And yet, “Truth+” is up and running. It carries 18 channels that offer news, weather, and travel shows.

The free service has live programming and a collection of on-demand TV shows and movies. Truth+’s library doesn’t rival that of streaming’s largest players, Netflix or Disney. However, it does offer a few credible titles beyond the B movies that often populate free streaming services. For instance, fans of the golden age of Hollywood can find Sentence of Death (1953) and The Gold Rush (1925), starring James Dean and Charlie Chaplin respectively. There are also sports documentaries produced by Entertain Me about soccer superstars Kylian Mbappé and Pelé.

But it is the live news and talk programming, mostly from conservative news channels, that show the influences behind Truth+ and its parent company, Trump Media & Technology Group (TMTG). Almost all of the major right-wing news outlets are now on Truth+, including One America News Network (OANN), Newsmax, the Christian media company Salem Media Group, Real America’s Voice, and its sister weather channel, WeatherNation.

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