As the 2024 presidential election approaches, Donald Trump's campaign is implementing a different approach compared to his 2020 bid. The campaign is focusing on efficiency by reducing staff and expenses, particularly cutting back on physical offices deemed unnecessary. Instead, they are emphasizing data modeling, microtargeting, and collaboration with wealthy conservative groups to secure the 270 electoral votes needed for victory in November.
One key ally in this strategy is Turning Point Action (TPA), an affiliate of Turning Point USA founded by Trump supporter Charlie Kirk. TPA plans to invest $108 million in a get-out-the-vote effort in battleground states like Arizona, Wisconsin, and Michigan, which Trump aims to reclaim after losing them to President Joe Biden in 2020.
