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Fortune
Fortune
Paolo Confino

Trump promotes new crypto company World Liberty Financial, despite once calling Bitcoin a ‘scam’

Former President Donald Trump standing onstage behind a lectern with his two adult sons Donald Trump Jr. and Eric Trump by his side. (Credit: Jim Watson)

On Monday, former President Donald Trump made good on his months of flirting with the crypto industry. 

During a two-hour livestream on X Spaces, Trump, his sons, and their business partner Chase Herro, who once described himself as the “dirtbag of the internet,” debuted a new crypto endeavor called World Liberty Financial. Trump’s appearance was largely promotional. In his opening remarks, Trump did not speak directly about World Liberty Financial,instead touching on Sunday’s thwarted assassination attempt, giving a condensed version of his campaign stump speech, and outlining his hopes for the future of cryptocurrency in the U.S. 

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