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The Guardian - AU
The Guardian - AU
World
Guardian staff and agencies

Trump launches $399 gold ‘Never Surrender’ sneakers after court ruling

Republican presidential candidate and former president Donald Trump holds gold Trump sneakers at Sneaker Con Philadelphia.
Republican presidential candidate and former president Donald Trump has launched a line of his own Trump-branded sneakers. Photograph: Manuel Balce Ceneta/AP

Donald Trump has launched his own sneaker brand, a day after a New York judge ordered him to pay $354.9m in penalties for fraudulently overstating his net worth to dupe lenders.

“I’ve wanted to do this a long time,” the former US president said, as he unveiled what he called the first official Trump footwear at Sneaker Con in Philadelphia, a gathering that bills itself as the “The Greatest Sneaker Show on Earth.”

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