It was pitched as a push towards financial freedom, a digital empire built on the most famous—and polarising—brand in modern American politics. Yet, the Trump family's cryptocurrency ambitions are now sinking in spectacular fashion, wiping out a fortune and leaving a trail of confused and frustrated investors in its wake.
The speed and scale of the disaster are truly astonishing. While the wider digital currency market has been struggling, with Bitcoin itself sliding roughly 25% since its October peak of approximately $126,000, the assets tied to the Trump name are plummeting at an even more aggressive pace.
