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The Guardian - US
The Guardian - US
World
Richard Luscombe in Miami

Trump airport branding deal opens new route to profit for family

Man in suit descends airplane stairs beside Air Force One
Donald Trump boards Air Force One prior to departure from Palm Beach international airport in Florida, on 23 March 2026. Photograph: Saul Loeb/AFP/Getty Images

It was a week in which one prominent name in aviation, Spirit Airlines, disappeared, killed in the company’s own admission by high fuel prices resulting from Donald Trump’s war in Iran.

Within days, however, another moniker was already flying high in industry circles: the president’s own.

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