It’s fair to say that James Cameron probably expected a little more hype around the debut trailer for Avatar: The Way of Water, which finally dropped this week, more than 12 years after the first film opened in cinemas. The internet has reacted with a collective yawn, and there have been a fair few comment pieces wondering if anyone really cares about a return to the forests and oceans of Pandora.
It turns out they do. Or at least, enough to watch the trailer anyway. According to the Hollywood Reporter, the new promo was viewed 148.6m times on its first day of release, which is more than the trailers for the recent Star Wars movies, The Incredibles 2 or Black Widow got.