As the Queen's Platinum Jubilee celebrations kick off, all eyes are on the capital for Trooping the Colour as the royal family congregates in London.
But it's not the Duchess of Cambridge, Prince Harry, or even HRH that's the centre of attention so far, as the mascot of the Irish Guards is currently stealing the show.
Seamus, an I rish wolfhound, is the official regimental mascot of the guards and has sent social media into a meltdown, as they brand the parade the 'fanciest dog walk ever'.
