Triumph Motorcycles has long been at the heart of custom motorcycle culture, and with Triumph Originals 2025, the brand is giving that culture another big push. This global challenge invites teams from eight countries—UK, USA, Canada, Mexico, Brazil, France, Italy, and Thailand—to create the ultimate custom Bonneville, inspired by the theme "Icons of British Originality."
The competition is a celebration of what makes the Bonneville such a great canvas for creative expression: its iconic design and modern engineering that’s been reimagined time and again in the custom scene.
For decades, the Bonneville has stood as a symbol of individuality, appearing everywhere from Hollywood blockbusters to fashion catwalks, and from James Bond to David Beckham. It’s a bike that transcends just being a motorcycle; it’s part of a larger cultural conversation, one that’s been shaped by the riders, builders, and fans who continually push the limits of what’s possible.
