Many motorcycle manufacturers highlight a new model’s customization possibilities with sponsored build contests. From Yamaha’s Yard Built program to the 2022 Indian Chief Build-Off, brands hope to inspire potential buyers with breathtaking custom projects. Triumph France takes that approach to the next level with its Classic Custom Contest, featuring the firm’s full modern-classic lineup.
In the past, the brand has set budgetary restrictions, but for 2022, French Triumph dealers can customize the model of their choosing with no spending limits. Thanks to the relaxed rules, Triumph Coignières transformed the Rocket 3 with a Spitfire-inspired shark mouth paint job. Triumph La Rochelle, on the other hand, opted for a more refined design with the Bonneville Bobber, streamlining the model with an integrated tank and seat section.
