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Sport

Triumph Bags Title Sponsorship For 2024 AMA Adventure Riding Series

The American Motorcyclist Association (AMA) and Triumph Motorcycles have inked a deal that places the Hinckley manufacturer’s name as the title sponsor of the 2024 AMA National Adventure Riding Series, aiming to open the doors of adventure riding to a far wider audience than ever before. 

Triumph’s long been about adventure riding, boasting a wide selection of ADV machines under the Tiger name, as well as off-road capable retro models under the Scrambler range. And because recent years have seen an uptick in the adventure segment, manufacturers have followed suit with all sorts of new and exciting models. 

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