Triumph is all about premium motorcycles, and its models over the course of its existence have proven this. From its heritage models like the Bonneville, Thruxton, and Scrambler, to its razor sharp Speed and Street Triple, and the powerful Rocket 3, Triumph’s bikes have always been linked to the affluent two-wheeled lifestyle. That said, a new trend is emerging, with premium brands penetrating the more affordable price bracket with new models.
For example, Harley-Davidson made headlines by partnering with Hero MotoCorp in India to introduce the X440, while BMW's collaboration with TVS for the G 310 series has been a notable success story. Similarly, KTM and Husqvarna have joined forces with Bajaj to produce the 390 and 401 models. Triumph, not wanting to be left behind, teamed up with Bajaj as well, giving birth to the Speed 400 and Scrambler 400X. These two motorcycles created quite a buzz upon their unveiling in June 2023. Before their arrival, Triumph's most accessible offering was the Trident 660.
