Tripadvisor has begun using OpenAI artificial intelligence (AI) technology to upgrade its Trips planning tool to create travel itineraries within minutes that are hyper-personalized to an individual’s travel needs.
The new technology is currently in beta phase and accessible only to users in the U.S., but Tripadvisor plans to make the feature available on its native app and in more markets as the beta phase progresses. The company is only one of several travel brands that is developing plugins for ChatGPT.
