We’ve not seen that much of Jessica Alba on screen of late, the once-hard-to-avoid star (between the years of 2007 and 2010, she was in 13 films) mostly stepping back from movies (between 2018 and 2024, she was in just two). She took time to focus on motherhood with three kids to care for as well as expanding her don’t-call-it-Goop eco-friendly brand The Honest Company, which at its peak was worth $1bn, a persuasive enough reason to put a pause on Hollywood for a while.
But after stepping down from her role as COO, she decided to launch her own production company, now taking on her first bona fide lead since 2016’s little-seen horror The Veil. It’s a smart choice of both genre and platform, a Netflix action movie that should be an easy win, her brand of 2000s fame making her a perfect fit for the same viewers who rush toward the streamer’s latest Adam Sandler and Jennifer Lopez offerings. It’s likely that Trigger Warning, launching on a rather dead weekend for new films at the cinema, will hit a sweet spot, tapping into Netflix’s undemanding action audience who have happily made hits from a string of duds.
