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Evening Standard
Evening Standard
Sport
Matt Rogan

Triathlons to NBA: how athletes are taking back control of sport

NBA Chelsea Sodaro Kylian Mbappé PTO Taylor Swift Apple Ironman

Chelsea Sodaro wins the Ironman World Champions 18 months after giving birth

(Picture: Getty Images for IRONMAN)

Last weekend saw the Ironman Triathlon World Championships in Kona, Hawaii. Once a year, the very best endurance athletes on the planet go to battle in an historic race, at the birthplace of the sport, for the honour of being crowned the best in the world.

The Ironman Triathlon involves a 2.4-mile swim, a 112-mile bike… and then the small manner of a marathon. To make the start line for the professionals, let alone be the best, takes years of dedication. Trouble is, it’s not very lucrative. At least not yet.

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