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Sport
Patrick Fletcher

Trek-Segafredo reportedly to become Lidl-Trek from Tour de France

Lidl Tour Tour de France TrekSegafredo Het Laatste Nieuws United States WorldTour
The 2023 Trek-Segafredo kit launch

The Trek-Segafredo team are reportedly set to rebrand ahead of this year's Tour de France after attracting major new title sponsorship from supermarket chain Lidl. 

According to Belgian newspaper Het Laatste Nieuws and Italian newspaper La Gazzetta dello Sport, the US-registered set-up will be known as Lidl-Trek going forward. 

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