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The Economic Times
The Economic Times
Johnson G

'Treat EVs like gadgets': Tata Electric Mobility CCO Vivek Srivatsa on resale fears, Sierra EV, price parity with ICE and why Gen Z is the next big bet

ET Ice TATA Petrol

Tata Motors had its strongest year ever in FY26, selling highest annual volumes of over 92,000 EVs. At the centre of the company's next phase is the Sierra EV, the reincarnation of one of India's iconic car nameplates from the 1990s.

Ahead of its launch, ET spoke to Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Limited, about who the car is built for, how Tata plans to address the resale value anxiety that still haunts many EV fence-sitters, and what the company's investor deck projecting Gen Z buyers to nearly double by 2030 actually means for product strategy.

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