As the fallout from the Astroworld Festival tragedies, which has now led to nine deaths, continues to develop, Travis Scott’s culpability remains up in the air. The superstar’s career now rightfully sits in serious limbo. Yet, while the success of his music will likely survive in the long-term, his position as a major corporate face and figure will perhaps endure a major death knell.
In the coming months, Scott was slated to be the face of luxury giant Dior’s upcoming spring/summer collection (the entire season is a collaboration with Scott’s Cactus Jack clothing label), unleash a new collection of Air Max 1 sneakers with Nike, and headline Coachella, the biggest music festival in the country, in the spring.
