
Sneaker afficionados have been speculating and waiting a while for Travis Scott to release details about the upcoming Travis Scott x Air Jordan 1 Low OG "Canary." Then, on Friday, it was reported that the sneaker will release on May 17 for $150.
This is not Scott's first collaboration with a major brand. However, before we take a peek at the rapper's brand collabs and other sources of revenue, let us delve into his journey to stardom.