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International Business Times UK
International Business Times UK
Entertainment
Ria Pathak

Travis Kelce and Taylor Swift's Dog Wendy Sparks Samoyed Boom After Tommy Hilfiger Ad Debut

Searches for Samoyeds and Samoyed puppies rose after Taylor Swift's dog, Wendy, was spotted publicly and made her fashion campaign debut (Image for illustrative purposes only) (Credit: Pixabay/Xtrodinary)

Travis Kelce and Taylor Swift's Samoyed, Wendy, is drawing worldwide attention to the breed after making her public debut in Kelce's Tommy Hilfiger Fall 2026 campaign.

The fluffy white dog, who the couple had kept largely private for months, appeared alongside Kelce in footage filmed at The Plaza Hotel in New York. Her appearance has intensified interest in Samoyeds, with media reports and online searches raising questions about whether Wendy could make the breed the next French Bulldog-style celebrity favourite.

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