Travelodge has announced the refurbishment of its Wincanton hotel in Somerset will be completed this week. It is one of a number of the budget hotel chain's UK venues being upgraded to a new so-called 'budget-luxe' design.
In April, the group announced it would be investing in a multi-million-pound programme to revamp some 60 hotels in popular business and leisure locations - the company's biggest brand transformation to date. The 57-room Wincanton Travelodge is one of the hotels in the first phase of the scheme to receive a make-over, with 46 hotels having been upgraded so far.
Travelodge said its budget-luxe programme was created following the success of its 'budget chic hotel' format - known as TravelodgePLUS - and after receiving feedback from the company’s largest consumer study, which surveyed around 5,000 UK business and leisure travellers to find the psychographics of the modern budget traveller.
