Travelodge has upgraded two of its hotels in south Wales as part of a UK-wide multi-million pound upgrade. The UK budget hotel chain has announced that it has completed refurbishments at its hotels in Swansea city centre and Whitchurch in Cardiff.
The revamps are part of the first phase of the firm's "budget-luxe" hotel upgrade rollouts across 65 of its hotels in the UK. The first phase of this rollout represents a multi-million investment for the group and is the largest brand transformation to date.
The new-look hotels have sustainable features including carpet made from recycled fishing nets and plastic bottles, low energy lighting, and aerated showers and taps in the en-suite bathrooms. A contemporary Bar Cafe restaurant has been fitted on site.
Read more: The Welsh firm that takes apart decommissioned planes with global growth on its radar
Chief sales and marketing officer Karen Broughton said: "We are delighted to have upgraded 65 of our Travelodge hotels across the UK to our new budget-luxe design in just 36 weeks. This refit is our most radical transformation to date and is a complete overhaul of the existing design. Our in-house Refit team have been working around the clock during the last nine months and have literally upgraded around two Travelodge hotels per week, which is no mean feat.”
“The first phase of our budget-luxe hotel upgrade programme has been a huge success and with our three new-build budget-luxe hotels, the new concept has been well received by our business and leisure customers. With more of us choosing to stay in budget hotels than any other hotel type, thoughtful, stylish design and homely touches like our budget-luxe concept really matter in today’s world when staying away for business or leisure.”
“It is our intention to upgrade all of our hotel portfolio to the new budget-luxe format. In addition all new build Travelodge hotels will also feature our budget-luxe design. We will be launching the next phase of our budget luxe hotel upgrade this spring.”
Read more:
