‘Holiday Heist’, a month-long ground-breaking campaign by Kerala Tourism to woo tourists through an engaging and thrilling bidding experience on WhatsApp, turned out to be a resounding success with travellers from across the country making a whopping 80,000 bids to visit the State’s prime destinations at unbelievably low prices.
The bidding game, conducted in July, also generated over 45 million impressions besides amassing a formidable 13 million plus video views. The first initiative of its kind in the country, some lucky participants, through their ingenious bids, managed to secure tour packages worth over ₹30,000 for a mere ₹5.
