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Euronews
Euronews
Fakhriya M. Suleiman

Travellers are prioritising cultural immersion over adventure and luxury, report finds

Luxury Skift

Across the globe, cultural immersion is emerging as the leading travel priority, according to the latest research from Skift.

The travel research platform’s Skift State of Travel 2026 report looks at how travel and tourism trends are evolving, including what’s shaping travellers’ experiences abroad.

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