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The Guardian - UK
The Guardian - UK
Business
Gwyn Topham

Travel industry’s hopes soar despite fears about overtourism

ABTA European Union United Kingdom
Demonstrators march in Barcelona in June 2024 against growing overtourism in the Catalan city, which is affecting local people
Demonstrators march in Barcelona in June 2024 against growing overtourism in the Catalan city, which is affecting local people. Photograph: Emilio Morenatti/AP

When the Covid pandemic and the subsequent cost of living crisis threatened to wipe out much of the travel industry, companies clung to one article of faith: people were desperate for a holiday and would spend what they could to get away again.

So it turned out. Only now, with business booming and demand hitting new highs, parts of the world wonder if people want to travel a little too much.

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