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Euronews
Euronews
Indrabati Lahiri

Travel in bloom: These are the best flower tourism destinations to visit in 2026

In the last few years, Japan has seen a surge in cherry blossom tourists, leading to significant overtourism at iconic parks and sites like Chureito Pagoda during the blossoming season. In many cases, there can be more than 10,000 tourists in a single day.

The rise of social media has contributed to this pressure as well, with Japanese cherry blossom posts often going viral, thanks to the stunning scenery and colourful displays.

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