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Fortune

Leo Schwartz

Travel guru The Points Guy wants to revamp the luxury travel points system with Journey

Journey The Points Guy Brian Kelly John Sutton Leo SchwartzX

Several people posing for a photo at a Journey event. (Credit: Courtesy of Journey)

Points fatigue is real. What started as a nice-to-have bonus for traveling has ballooned into a sprawl of rewards programs and arcane conversions that requires an advanced degree in statistics to manage.

Brian Kelly made a whole career off the cottage industry, parlaying a side hustle of maximizing credit card and travel rewards into a blog, The Points Guy, that became a verifiable franchise. Now he’s arguing that the points system has jumped the shark. Alongside Lerer Hippeau and Slow Ventures, he’s backing the New York-based startup Journey in a $7.7 million seed round to set it back on the right track.

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