The past decade in media and entertainment has been characterized by significant disruption, particularly in the streaming sector. In this maturing market, streamers face the challenge of finding ways to differentiate themselves and become or remain profitable. One of the most effective strategies for achieving the goal is reducing streaming costs, specifically by lowering bitrates. However, this must be done without compromising video quality, which requires a precise balance that can only be achieved through accurate measurement and tracking of video quality using perceptual quality metrics.
Strategically, in a mature market, industry leaders need to focus on three primary strategies to maintain sustainability: managing costs, improving customer retention, and discovering sustainable growth methods.
