Over the last few years, the digital transformation trend has seen mixed results. At the peak of the movement, 90% of C-suite leaders felt underwhelmed by the outcomes. The impact on business productivity fell short of expectations.
Digital was not a mirage, but it was a misplaced priority. It should have been transformation first, digital second. But so many put the cart before the horse. It was so easy to make it all about digital-first - and forget about transformation entirely.
