When the location for French fashion brand Lemaire’s first Tokyo flagship became available in the unassuming backstreets of Ebisu, neighbouring central Shibuya, it was an instant match. Tranquil and serene, the site boasted a modest and sophisticated atmosphere as a formerly lived-in 1960s Japanese house and garden. With just the right timing, the private residence had only recently become vacant.
Now as ‘Lemaire Tokyo’, the entire two-storey home has been transformed into a gently immersive retail experience filled with crafts, books and collectable art within segmented rooms dedicated to menswear, accessories and a carpeted tatami room for womenswear.
