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The Guardian - AU
The Guardian - AU
National
Sarah Basford Canales and Nick Evershed

Train takes, diss tracks and TikTok clips: politicians pull out the stops to win over gen Z voters

TikTok Jason Falinski Jordan Shanks Anthony Albanese Julian Simmonds Labor Nicolette Boele Peter Dutton Zali Steggall Australians for Prosperity
Anthony Albanese, Zali Steggall poster, Jason Falinski and Nicolette Boele.
From left: Anthony Albanese holds up a Medicare card; an Australians for Prosperity ad targeting Zali Steggall; Jason Falinski and Nicolette Boele. Composite: Getty images/supplied

The 2025 federal election marks an important time for voters born in the internet age, as gen Z and millennial voters significantly outnumber baby boomers heading to the polls.

And what better way for politicians to connect with the youth than through TikTok – right?

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