Kozhikode
As a quick solution to overcome the huge loss they suffered during the first two years of the COVID-19 pandemic outbreak, small-scale traders in the district are trying to take advantage of the night shopping festivals with attractive reductions and promotional offers. The support of various government departments and the interest of customers to enjoy night shopping have come in favour of the traders to experiment with the new option.
Functionaries of various merchant organisations say the success of the night shopping festival on S.M. Street has prompted many local traders to think of the same in their own villages or municipality limits. Committees have already formed in different areas to coordinate the fest in an attractive way with various cultural programmes and food fests.
