
The J.M.. Smucker Company has filed a federal lawsuit against Trader Joe's, accusing it of launching a crustless peanut butter and jam sandwich that closely resembles Smucker's flagship Uncrustables.
The Ohio-based firm argues that consumer confusion is inevitable due to the product's design, packaging, and branding. The lawsuit alleges that Trader Joe's design—including a round, crimped-edge sandwich and blue-themed packaging featuring a bite-mark graphic—is too close to Uncrustables' long-established trademarks.