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Hunter Fujak, Senior Lecturer in Sport Management, Deakin University

Traded like assets, expected to be loyal: the unique double standard of being an Australian footy player

Few issues in Australian sport generate as much media noise or emotional fan reactions as player movement, especially in our major winter codes the National Rugby League (NRL) and Australian Football League (AFL).

Contract negotiations, trade whispers and club defections dominate headlines, talkback radio, social media and fan forums — often eclipsing the on-field action itself.

In the past month, the sport news cycle has been dominated by player movement controversies involving the NRL’s Dylan Brown and Daly Cherry-Evans and the AFL’s Oscar Allen.

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