Every business wants to talk about “sustainability”. Mentions of the S-word in corporate reports have increased by 44% since 2018, according to research on top business trends for 2021 undertaken by the software firm SAP and market researchers at AlphaSense.
But, as consumers and businesses alike have come to realise, sustainability can be a slippery concept. Definitions vary, benchmarks differ and data is patchy. All too often, that results in a gap between what companies say and what they do.
