The Series B stage for a startup is a tricky one. The company has spent a few years surviving: building a team, raising seed funding, and launching a product. But achieving the next leap—finding market fit and scaling growth—is arguably the hardest yet, where ideas meet reality. Shay Grinfeld, the cofounder and managing partner of Greenfield Partners, describes this phase as an “environment of controlled chaos.”
Grinfeld says that his venture firm has found the winning formula for helping startups navigate the early growth step of their journey, and Greenfield has the track record to prove it, including two deployed funds and $1 billion of assets under management. Greenfield has just closed its third, Fortune can exclusively report: a $400 million fund backed by an array of limited partners including pension funds and institutional investors mostly spread across the U.S. and Israel.
