A huge nostalgic part of childhood for many Brits was the pre-Christmas trip to Toys R Us to let our parents know what we might like to put on our list to Santa that year. And if that fills your heart with warmth and joy, then you’ll be thrilled to hear that Toys R Us is BACK!
With just weeks to go before Christmas, the children’s toy giant has launched a new website in the UK with ‘millions all under one roof’. Well, around 14,000 on one easy to navigate e-commerce platform, actually.
The retailer is selling thousands of must-have toys from more than 100 suppliers, including Lego, dolls and teddies, and offering free delivery on all orders over £20 - as well as next-day delivery on all orders placed before 6pm, the Mirror reports.
The website says: "We're back! We can't wait to develop and grow with you and your loved ones, over the coming weeks, months and years!"
A video shows children smiling as they play together, with the caption: "We're getting ready to create magical memories with you..."
Categories of toys sold on the website include vehicles and remote control, puzzles, arts and crafts, wheeled toys and dress up costumes.
And while Toys R Us is making a comeback after four years away, there are currently no plans to open any brick-and-mortar stores.
Chief executive and managing director, Louis Mittoni, said: "Toys R Us and Babies R Us are much-loved brands in the UK, and our teams have described this as 'returning home', not just a relaunch."
Toys 'R' Us launched in the UK in 1985, when it emerged as the 'world's first toy supermarket'. However, in 2017 the US parent company filed for bankruptcy after debts reached more than £3.5billion.
A year later, the iconic toy chain collapsed, closing all of its 100 UK branches and triggering thousands of redundancies.
Last year, owner WHP Global signed an agreement with Toys 'R' Us Australia to lead the brand's revival in the UK. WHP Global had previously acquired a controlling interest in Tru Kids, the parent company of the Toys 'R' Us and Babies 'R' Us brands.
Yehuda Shmidman, the chairman of WHP Global and Toys 'R' Us, previously said: "Toys 'R' Us today is a vibrant business with over 900 stores and e-commerce sites across 25-plus countries generating over US$2 billion a year in sales and growing, especially with the new launches underway for both the US and UK markets."
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